Latest News & Updates

The recent acquisition of LiveBarn by Chicago-based private equity firm GTCR - in a deal reported to be around $400 million - marks a pivotal moment in the evolution of youth and amateur sports technology. YSBR With the formation of Ascent Sports Group , led by seasoned consumer tech executive Gary Swidler , GTCR has signaled what many in the industry have long believed: the fragmented landscape of platforms that parents, athletes, coaches, and leagues depend on today is d

As we wrap up the year, we want to thank you for trusting SportNinja to run your leagues, facilities, and programs. Your support and feedback continues to guide our roadmap. Throughout the past year - and especially in Q4 - our focus has been clear: reduce admin workload, increase operational control and improve participant engagement. Below is a snapshot of the key product enhancements we’ve released recently. Looking ahead to 2026, we’re excited to introduce integrated sche

Communication Makes or Breaks a League If you ask parents and players about their biggest frustration with sports leagues, you might expect complaints about costs or competition. But in reality, the number one issue is often far simpler: poor communication. Schedules that arrive late. Game changes announced at the last minute. Messages scattered across email, texts, WhatsApp, and Facebook groups. It’s chaos. The result? Confused families, frustrated players, no-shows, and eve